Bob, you're way too modest. A new book deserves a little fanfare. Something like: "In case you hadn't heard the reports already from major news outlets, our new book is out. And it's freakin' awesome. We fully expect you to find it life-changing, so you should order a dozen copies now before they sell out." Congrats!
Greg - I'll just use your quote in the promotion for the book: "Freakin' awesome. Life changing." - Greg ScheerIf that doesn't sell the book nothing will.
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