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From the CRC web page:

Citizens in more than 80 countries worldwide will be donning the increasingly familiar white wrist band on July 1 to show solidarity in holding world leaders to the Millennium Development Goals, which would cut global poverty in half by 2015.

The first “White Arm Band Day” takes place just five days before the G8 leaders convene in Gleneagles, Scotland to discuss poverty in Africa. Cancellation of debt to poor nations, fair trade and more and better aid will be the focus of the talks.

Governments are feeling the pressure to make responsible choices by campaigns such as Micah Challenge, the worldwide Christian campaign under the Global Call to Action Against Poverty umbrella. The Christian Reformed World Relief Committee (CRWRC) is a major supporter of the Micah Challenge campaign, a sister campaign of Make Poverty History in Canada and The One campaign in the United States.

“Wearing the white band is the first step for a lot of people”, says Karen Bokma, CRWRC social justice coordinator. “To really raise our voice against poverty, every person needs to sign the campaign petitions as well.”